SERVICES
We’re not one of those expensive agencies that hand you off to a junior account executive and wrack up hundreds of billable hours. We act as your outsourced team, bringing expert, proactive consultants who can get the job done right—on budget and quickly.
Our model provides a veteran team able to work in both a strategic and tactical capacity, providing you with a higher than normal level of expertise to drive visibility and generate business success.
PUBLIC RELATIONS
Our approach to public relations is to discern the most relevant public conversations and then nudge them in directions favorable to our clients. We do this by staying abreast of industry trends, being voracious consumers of news, interacting with key influencers in person and on social media, and conferring with our media and analyst contacts. Then we act.
OUR PUBLIC RELATIONS SERVICES INCLUDE:
Media Relations • Analyst Relations • Press Releases
Thought Leader Articles • Case Studies
Brand Journalism • Speaker Nominations
Award Abstracts • Media Coaching
CONTENT
Many traditional media outlets are in crisis mode, ceasing print publications, laying off staff, and focusing on digital. Why? Fewer companies are advertising. Yet healthcare professionals continue to gravitate to high quality information and education.
We execute robust content marketing programs for our clients – powerful lead generation tools that effectively move prospects through the buying process at a level of engagement far greater than that of traditional marketing channels. They enhance SEO, drive traffic, augment PR initiatives, increase social media engagement, and transform casual readers into self-qualified prospects.
EXAMPLES OF THE TYPES OF CONTENT WE PRODUCE INCLUDE:
Whitepapers • Executive Reports • Blog Posts
Case Studies • Branded Reports • Infographics
MARKETING
We empower our clients to drastically increase marketing-generated pipeline with innovative content that compels action and thoughtful email campaigns that drive engagement. Our services include everything from your brand identity and messaging to expert use of HubSpot Marketing Automation and Sales Automation to enhance your website, promote new content, and deliver measurable results for lead generation and thought leadership resources.
BRANDING Logo, identity pieces
COLLATERAL Product sheets, brochures, info graphics
DIGITAL e-Blasts/newsletters, banner ads
MESSAGING Elevator pitch, value propositions, boilerplate
WEBSITES Soup-to-Nuts or Re-design, landing pages, copy writing
WEBINARS Customer webinars that attract key influencers, drive conversions
